Willie & Max

Welcome to the iconic world of Willie & Max.

A legendary American brand that has been crafting premium motorcycle gear since 1972. Rooted in the spirit of the open road, Willie & Max has become a storied legend among riders and enthusiasts, celebrated for its commitment to quality, authenticity, and the true essence of American craftsmanship.

Founded on the principles of equal parts steel, leather, and labor, we proudly stand as a beacon of handcrafted excellence. Our master craftsmen inherit a rich tradition of pride in their work. We use premium leather and synthetic leather. Our goal is to create iconic, durable saddlebags and road gear. Each product tells a story of dedication, passion, and the freedom of the open highway.

Our bags have earned our wings as the authentic American riding brand. Setting the standard for the highest quality saddlebags and gear on the road today. Our commitment to using the finest materials and craftsmanship ensures that every piece not only meets but exceeds the expectations of riders who demand excellence.

Whether you’re a seasoned enthusiast or a newcomer to the world of motorcycles, we invite you to experience the unparalleled quality. Our style that has made us a timeless favorite among riders. Join the legacy of those who choose the road less traveled with Willie & Max – where craftsmanship meets the spirit of the ride.

The W&M line has it all, Including:

  • Saddlebags
  • Swingarm bags
  • Tool Bags
  • Sissy Bar Bags
  • Trunk Bags
  • Windshield Bags

Proudly Handmade in Manitowoc, Wisconsin. Join our rebels today!

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